Custom Shopify Website Design, Brand Development + Graphic Design

• Developed a fully branded Shopify website for Lineroots Supply, a lifestyle brand catering to linemen and blue-collar folks.
• Built a seamless e-commerce experience by incorporating custom design elements and integrating essential apps like social media shopping and Google & YouTube Shopping to drive sales.
• Solved organizational challenges by creating product categories and a megamenu, allowing customers to easily shop by brand, including lineman-owned and established big brands.
• Enhanced the customer experience with custom filtering and intuitive product pages, helping buyers quickly find what they need.
• Optimized the site for SEO to improve search rankings and reach a broader audience.
• Currently working on continuing to expand brand collections + products to further elevate the shopping experience.

Custom Shopify Website Design, Brand Development + SEO Optimization

• Built a brand-new Shopify website to reflect the unique branding of this lineman-owned business, specializing in handmade customizable tool bags, hard hat sun shades, and lineman gear.
• Resolved complex product variant issues by streamlining the organization of handmade products with numerous customization options. Addressed compatibility problems with Shopify Collective, ensuring virtual variants now sync smoothly to prevent delays and improve order processing.
• Set up a branded email signup popup, welcome email for new subscribers, and an automated workflow to boost customer engagement and retention.
• Developed a full lifestyle brand through the web design, incorporating custom graphics and enhancing the overall user experience.
• Optimized the site for SEO, improving online visibility and driving more targeted traffic.
• Currently working on capturing and uploading new product photos for all items to elevate the store’s visual appeal.

Custom Shopify Website Design, Brand Creation + Multi-Channel Sales Integration

• Created a fully branded Shopify website for Linehands, creating a brand identity that aligns with their existing logo.
• Integrated multiple sales channels to align with the website’s branding, including Facebook & Instagram Shops, TikTok, Google & YouTube Shopping, Shopify Shop, and their POS, expanding the brand’s reach and increasing customer convenience.
• Set up review apps to collect customer feedback and build trust, boosting the brand’s credibility and customer engagement.
• Designed an intuitive e-commerce experience with enhanced product filtering, making it easy for customers to navigate through various gear options and find what they need quickly.
• Implemented a newsletter signup with an automated branded welcome email and discount code for new subscribers, driving engagement and customer loyalty.
• Optimized the site for SEO to increase organic traffic and improve visibility in search engines, helping to grow the brand’s presence.
• Delivered a cohesive, professional design that aligns with the rugged nature of the products, positioning Linehands as a trusted gear supplier for linemen.